Monday, 15 April 2013

'The Summer of Love' Moodboard

Here I have put together a moodboard to reflect the theme of 'The Summer of Love'. Artists such as Wes Wilson, Bonnie MacLean, Stanley Mouse, Alton Kelley and Bill Graham.The term psychedlic can be defined as:
1.) "Relating to or denoting drugs (esp. LSD) that produce hallucinations and apparent expansion of consciousness"
2.) "Relating to or denoting a style of rock music originating in the mid 1960s, characterized by musical experimentation and drug-related lyrics"
3.)"Denoting or having an intense, vivid color or a swirling abstract pattern"

Traits of the 60s era include things such as abstract swirls, intense colour and curvilinear calligraphy. These aspects were influenced by the pop art movement.The above images include either two or three contrasting colours to create this psychedelic style I hope to achieve in my final designs. Poster designs from the 60s aimed to create the effect of visually tripping out. Wes Wilson and Bill Graham are the most iconic poster designers of the psychedelic era. In the top left hand corner is a design by Wes Wilson who made the style of font to look like it was moving or melting. This font became extremely popular in the 1960s. Another popular design feature illustrated in this moodboard is by Victor Moscoso. To achieve the vibrating colour effect he chose two colour both opposite ends of the colour wheel (blue and red). The psychedlic era also contain influence from optical art which often created illusions for the viewer through using patterns, grids and diminishing objects.The Summer of love focused on an explosion of psychedlic art on posters.
Other traits of the psychedlic era in design include:
-bright dreamy patterns of light or colour
-bold/blocks of different shapes
-text filling in blank spaces
-surreal subject matter
-bright and contrasting colours
-repetition of motifs
-manipulating negative spaces
-hand lettering
-warping shapes
- entoptic


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