Wednesday 10 April 2013

'Enter page' website designs

(Click on any design to enlarge)


Here I have looked at the official Summer Sundae festival website. One aspect which isn't very successful is that to see the whole of the header you have to scroll to the right. Therefore as a website this
One good aspect of the website was the information architecture as all information that the viewer might need to know about the festival was alligned in a group to the left of the page. Although again the user had to scroll down to see these options.

The intial sketches for the 'enter page' of my website have took design aspects as well as elements from my previous sticker and poster designs to ensure that all three designs show continuity.


This is a bad design because it the background is distracting from the text and also the logo is way too big. Usually a logo is quite small and to the corner of the page. One good aspect of this design is the social network icons to the bottom right hand corner because this shows other ways of contacting and asking questions about the festival. However it can be criticised because it might be more logical to have these icons on a seperate contact page.



The above design was the most easiest to transfer across my three different media. I like this design because the composition of this design is effective although one element which I would change so that it is more balanced is include the QR code in the right hand corner because the gap in the bottom corner and it looks odd and if there should be another element there. Out of all my designs the envelope distort tool was most successful on this design. 

To research for the sketch in the top right hand corner I then looked at other websites such as Bestival. This festival's website  had one main image which you had to click on to enter the website. However it did have links around the edge to buy tickets and a link to their Facebook page.


I took this concept and then tried to come up with a design which was similar to this concept but sticking to the psychedelic style of the 60s era.


I liked the way this design tuned out because the colour scheme would work well on a website. However one not very successful aspect of this design is the the enter button because this spoils the balance of the composition. Although this button needed to be included so users would know where to click to enter the website. This design also shows that my envelope distort skills are improving.
This design was not as successful as I originally hoped. I had to make a few adjustments by adding two little hearts because otherwise there would have been too much negative space. I also chose just to  place an enter button in the centre heart rather than including words associated with 'The Summer of Love' because this would have made the design too complicated especially for a website design because according to graphic design theory information is meant to be organised into groups and so that it is user friendly.

The composition of this design is effect and again works well with the colour scheme. However it is missing the date of the festival and this is crucial information which the audience needs to see from the first page.

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